About Friedman Realty Associates

Meet The Team

Friedman Realty Associates is an independent real estate company established in the Valley of the Sun, Arizona, in May 2005. Friedman Realty Associates is an agile business, small enough to be responsive and local, yet powerful enough to have a global reach and resources. They concentrate in two distinct areas—Vistancia in the Northwest Valley & Arcadia in central Phoenix/Scottsdale. Ted and Lana Friedman, along with real estate agents Staci Lor, Cheryl Baker, and Associate Broker Linda DePaolo, work collaboratively, anticipating market shifts and trends, using the latest tools and technology to maximize their outreach and impact on the market for their clients.

Who are Ted & Lana Friedman?

For over 30 years, Ted has been a full-time real estate broker, starting at a major Denver firm and then opening his own real estate company in Denver. Licensed in both Colorado and Arizona, Ted and Lana opened Friedman Realty Associates in Peoria, Arizona in the Vistancia Communities in May 2005.

Ted grew up in Kansas City and Lana in Denver. Ted attended the University of Colorado. Lana earned a B.A. at Washington University in St. Louis and an M.A. at the University of Denver. They have two children. Ted and Lana enjoy exercising and traveling and watching sporting events, theater performances and concerts.

Having traveled to Phoenix yearly since 1974 when Lana’s parents purchased a condominium at Camelback and Hayden, Ted and Lana purchased a condominium in 2001 in Grayhawk in North Scottsdale, which at the time was a vibrant & rapidly-developing area of metropolitan Phoenix. In February 2004, while playing golf in the West Valley, they discovered active adult communities. They were immediately drawn to the area and the active adult lifestyle. Without hesitation they purchased their home in Trilogy at Vistancia, becoming one of the first 100 buyers in that 55+ community. They were attracted to the adventure, excitement, and challenge of becoming part of the small but fast-growing master-planned, brand-new active adult community.

Since the inception of Friedman Realty Associates in 2005, Ted and Lana Friedman have been active supporters not only of their neighborhood community with events, programs and contributions, but also the Phoenix Metro area, most notably St. Mary’s Food Bank, Phoenix Children’s Hospital, Arizona Broadway Theater and UMOM.

Ted Friedman, Designated Broker REALTOR®, ABR®, SRES®

Ted Friedman Designated Broker REALTOR®, ABR®, SRES®

Lana Friedman, REALTOR®, M.A., CDPE

Lana Friedman REALTOR®, M.A., CDPE

Linda DePaolo, Associate Broker, REALTOR®

Linda DePaolo Associate Broker, REALTOR®

Staci Lor, REALTOR®

Staci Lor REALTOR®

Robert Woods, REALTOR®

Robert Woods REALTOR®

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